Negotiation: How the word “we” made Lars $25 000.

My client Lars was up for his annual salary negotiation and he felt like he was underpaid, we made sure that changed by focusing on one word.

Ok, so maybe it was a little more than just one word.

But “we” was the critical word.

You see, my client Lars was up for his annual salary negotiation and he felt like he was underpaid. Which was causing him to consider looking for a new employer.

After he explained his situation to me, I agreed that he wasn’t getting what he deserved.

So we went to work.

Lars' 2 steps to negotiation success.

Our approach was a 2-step method. The most obvious of them being me teaching Lars some negotiation techniques to practice in his everyday life.

Some of the other things we worked on were baiting and mirroring, as well as building an alliance.

But the one that made the most different came in the second step. There we did an analysis of Lars’ boss so we could decide what the best strategy for the negotiations would be.

Lars' boss took pride in being a nice person, who was social and friendly with her employees. She was interested in being liked and wanted to do a good job for the company.

This made it clear that a soft approach would likely be preferable.

A soft approach is all about creating alliances rather than confrontations. And that’s where that magic word “we” comes in.

Lars started crafting his arguments about why he should get a pay-raise and why he should qualify for a bonus that he – strictly speaking – didn’t qualify for.

He presented his arguments to me. After reviewing I agreed that his logic was sound and that he should definitely be paid more. We decided to shoot for the moon and go for as big of a raise as possible.

Next I had him start rephrasing his arguments into “we arguments”.

These are designed to make it sound like his boss and he is on the same team. To make it sound like they are partners trying to solve a problem together. And we-arguments generally also suggest that solving it would serve everyone from Lars to his boss’ bosses and their clients.

We-arguments wins the negotiation.

“We-arguments” are all about explaining our arguments and our facts within the frame of how they benefit not just us – but also our counterpart in the negotiation.

So “I need to make more money in order to stay motivated for my job” can become “I’d like to make sure that I’m always motivated to go the extra mile for the company, no matter what’s going on, so that we can serve our clients even better.”

Since the context of that statement is a salary negotiation, it becomes very clear how they can make sure he’s motivated.

Combining this soft approach with Lars’ reasonable arguments paid off.

He left the negotiations with an $18 000 a year raise, plus a yearly bonus of another $7000 if he hit his quota (which he did).

That is, of course, an extraordinary result.

But it is an example of what’s possible when we both understand the people that we’re dealing with in a negotiation, and basic – but powerful – negotiation tactics like the ones I’ve shared in this and my previous article.

By framing the entire conversation through we-arguments, as well as utilizing the techniques from my previous article, Lars negotiated like a pro and got everything he wanted.

Hi, I'm TJ Guttormsen.

Since 2009 I’ve coached clients ranging from Olympic gold medalists and billionaires, to people who simply want more out life.

I’ve done over 100 national media appearances, published books, and created online courses that have earned several “Highest Rated” titles from their 11 000+ members.

Today I coach clients from all over the world, and teach seminars for business and events from my home in Las Vegas.

Come join me in my Facebook group, follow my Instagram, or subscribe to my YouTube channel for fresh content on a regular basis.

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